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Beginning November 22, the nondescript double doors at 30 Wall Street in New York City become the gateway to a treasure trove: Sneakeasy, a new retail pop-up designed for sneaker fans.
Just like a traditional speakeasy, Sneakeasy is defined by what’s inside. The space (which used to be a bank and is inspired by New York’s Financial District) houses a powerful assortment of #nike and Jordan Brand silhouettes as well as surprise drops and events. Once in, you’ll be paired with a staff member who will take you through the experience.
When you determine what you want, your shoes will be dispensed via a door that looks and operates like a safety deposit box. It contains your sealed gold-foil shoe box with hidden UV ink designs and sealed with a notary sticker. Take the box to check out.
Though sneakers are the main event, Sneakeasy will also stock limited-run T-shirts that draw design inspiration from the footwear assortment and come packaged in zip-lock gold-foil packs and sealed with a notary sticker label.
More information on the press release
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