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ottobre 19, 2017 - Adidas

Adidas unveils designs for ground-breaking AM4LDN and AM4PAR Shoes

Comunicato Stampa disponibile solo in lingua originale. 

- #am4ldn on sale from tomorrow (Thursday 19 October) with #am4par to follow next week (Thursday 26 October) -

- Designs are first product to come #adidas SPEEDFACTORY facility allowing for #shoes to be created with greater speed, precision and responsiveness -

- #shoes have been developed using unique local data and insights from influencers and runners in both cities -

- Both #shoes designs reflect the unique running conditions found in London and Paris, including everything from the running communities to weather conditions -

Herzogenaurach, Germany, Wednesday 18 October 2017. #adidas will tomorrow (Thursday 19 October) release the #adidas Made For London (AM4LDN) shoe, the first in a series of running footwear the brand will create in its SPEEDFACTORY facilities for key city locations around the world. The #am4ldn will be followed next week (Thursday 26 October) by the launch of the #adidas Made For Paris (AM4PAR) shoe.

With co-creation at its core and utilising athlete-driven data, the #am4ldn is designed to cater for the culture of commuter runners in London. Insights taken from the athletes and influencers were used to create a shoe ideal for the varying distances and routes of runners as they travel to and from their place of work.

Featuring #adidas BOOST energy return technology, a SPEEDFACTORY floating Torsion bar for lightweight stability, SPEEDFACTORY patch reinforcement support and enhanced grip outsoles, the #am4ldn is designed to embrace the unique running conditions faced by versatile runners in London – from the city streets to its weather conditions.

The #am4ldn is primarily grey in colour, inspired by the streets of London used by the cities running community. Blue patch reinforcement strips and a solar red sock-liner reflect the city lights and sunsets. The colours have all been specifically chosen to increase visibility in low light conditions.

The #am4par has been tailored to specifically suit versatile female runners in Paris, who tend to be more connected and social in their running experience – with running together in a group one of their biggest motivations.

Featuring the same technological benefits as the #am4ldn, its lightweight design makes it suitable for short and long distances as well as the varying conditions found in the city – from asphalt to cobbles, concrete and grass. The shoe has a predominantly marbled and muted pink tone to echo the statuesque nature of Paris. Part reflective laces feature to aid visibility at dusk whilst a solar red sock liner has been included to represent the glow of the city at sunrise and sunset.

Ben Herath, VP Design for #adidas running, said:

“The #am4ldn and #am4par demonstrates the potential of #adidas SPEEDFACTORY to create products that are tailored through a data-driven co-creation process. Both #shoes have been designed with input from local running communities of London and Paris – delivering what they want, when and where they want it.

“Both #shoes are also completely unique for the conditions of the city where they will be worn, utilise all the precision technology benefits you’d expect from #adidas and are produced at great speed.”

The #am4ldn goes on sale tomorrow (Thursday 19 October) at adidas’ flagship Oxford Street store as well as via #adidas.com for select countries in Europe. The #am4par goes on sale next week (Thursday 26 October) via the adidas’ flagship Champs-Elysee store, adidas’ flagship Oxford Street and on #adidas.com for select countries in Europe.

The #am4ldn and #am4par will be followed in 2018 by further launches in Los Angeles (AM4LA), New York (AM4NYC), Tokyo (AM4TKY) and Shanghai (AM4SH).

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