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Since 2015, #jordan Brand and #psny have partnered on multiple projects articulating the melding of culture and #sport through #fashion. PSNY’s Dao-Yi Chow and Maxwell Osborne’s emotional tie to #jordan Brand can be traced back to their respective childhoods. Both are products of #newyork City, and the two award-winning designers grew up spellbound by #fashion and sneaker culture. Like countless others, Chow and Osborne adapted the #jordan signature line into their own NY-inspired style. That translation from the hardwood to the streets has since been engrained in both modern style and #jordan Brand’s design DNA.
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