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Announced in June 2015, Nike’s partnership with the #nba begins with the 2017-18 season. Today, and prior to a major launch in early fall, #nike and the #nba release details of four new primary uniforms and give a first glimpse of the league champion's Association jersey.
Nike tuned the uniform design to the rigors of the league's increasingly intense 82-game season by employing 3D-body maps of players, including heat and sweat maps. This research led Nike’s designers to make significant changes to the weight, fit and construction of the uniforms — paying special attention to enabling agility.
NBA players, including members of last summer’s gold medal-winning USA Basketball team, tested early versions of the uniforms and provided specific feedback that prompted #nike to further evolve the designs in ways that included moving the armhole, neck and side seams to eliminate distractions for athletes.
“The mental advantage of a quality uniform is priceless,” says Kyrie Irving. “The fact that #nike listened to all of our feedback while developing the new #nba uniforms speaks volumes. I’m excited for the new fit and feel.”
The most significant change comes to the back shoulder of the uniform where #nike designers altered the construction for a vastly improved fit. Additionally, the hemlines on the bottom of both the jersey and shorts were modified to allow for full range of motion.
The uniform is comprised of a combination of Alpha Yarns and recycled polyester (each athlete uniform represents approximately 20 recycled PET bottles). Not only does this yarn blend match Nike’s broad commitment to sustainability, it also removes moisture more quickly than previous #nba uniforms, wicking sweat 30-percent faster than current #nba uniforms.
More information on the press release
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