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giugno 02, 2017 - Adidas

adidas x Parley run for the Oceans – a Global Running movement demonstrating how sport has the power to change lives and inspire positive action

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•    adidas #xparley launch their first global initiative to raise awareness and inspire collective action to help save the oceans from the threat of plastic waste 
•    During World Oceans Day week, #adidas #xparley will motivate us all to become ambassadors and join the global ocean movement
•    Sign up at #adidas.com/runfortheoceans and follow #adidasParley, #runfortheoceans

Herzogenaurach, May 25th, 2017  Today, #adidas and Parley for the Oceans announced their first global initiative with the launch of #adidas #xparley #runfortheoceans, a global celebration that will take place during World Oceans Day week (June 5th-11th).
adidas, Parley for the Oceans and Runtastic have come together, harnessing the power of #sport as a catalyst to inspire positive action, and motivate people to get behind the cause, with each step spreading awareness of the threat plastic pollution poses to the oceans. #adidas #xparley #runfortheoceans enables all athletes to unite through running and become part of the clean oceans movement that can make a difference in everyone’s lives, by taking part in a series of inspiring physical, digital and audio runs.
Digital Run:
Everybody can become an ambassador for the oceans and join the global movement by taking part in the digital run. Between June 5th and 11th, runners from around the world will virtually unite to show their commitment to ocean health, one mile at a time. As they run, people can listen to a dedicated Story Run and learn about the ocean’s delicate ecosystem, the Parley AIR strategy​ and how they can all be part of the solution. Runners can contribute their mileage and help spread the message by registering for the free digital run here​. Those who register and run at any time during this week, accumulate miles and can see how those miles are adding up to the ones run by all runners around the world joining the movement.


More information on the press release