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giugno 02, 2017 - Adidas

adidas Originals Celebrates the Campus shoe With A New Campaign: No Time to Think

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adidas Originals is celebrating its most raw and authentic classic icon, the Campus silhouette. A shoe that was claimed for the street from #sport, the suede style with the 3-Stripes mark embodies a fearless spirit. Connecting to the creative intuition of the downtown scene, Originals collaborates with Blondey McCoy, #nakelsmith, #taviabonetti and #tiffanylighty to celebrate the brave, bold attitude of the #campusshoe in the #notimetothink campaign.
No Time to Think was inspired by the downtown scene of New York in the early 90’s, a time defined by an intuitive approach to creativity, and made up of creative trailblazers. As a group, they set the pace for identifying what it means to be original, removing all inhibitions and acting out of pure instinct. Turning to a new creative set, who are linked to the downtown scene and skate culture, Blondey, Na-Kel, Tavia and Tiffany represent the faces of the #campusshoe. Photographer Kenneth Capello, a fixture to the downtown scene himself, captures the free-spirited, fearless intuition of this cast of creators in their natural habitat. Turning to a crew who are always doing it their way, this group identifies with the raw, honest attitude of the street today.
Since being introduced in the 1980’s, with its roots in #sport, the #campusshoe became the coveted shoe off the basketball court. Debuting in a bold palette of burgundy and green, the shoe was a favorite amongst the emerging downtown creative scene. Today, the #campusshoe continues to embody the original raw, authentic and straightforward attitude, but re-imagined with a new relevancy. The classic trefoil logo is celebrated with a new narrative, encouraging a new community to act without hesitation and to not think twice.
The still image and video campaign premieres globally with footwear launching June 15th at #adidas locations worldwide and on #adidas.com/campus.
About #adidas Originals
Inspired by the rich sporting heritage of #adidas – one of the world’s leading sports brands and a global designer and developer of athletic footwear and apparel ­­– #adidas Originals is a lifestyle brand founded in 2001. With the #adidas archive at its foundation, #adidas Originals continues to evolve the brand’s legacy through its commitment to product innovation and its ability to filter the creativity and courage found on courts and sporting arenas through the lens of contemporary youth culture. Marked by the classic Trefoil logo that was first used in 1972 and championed by those that continue to shape and define creative culture, #adidas Originals continues to lead the way as the pioneering sportswear brand for the street.