Cookie Consent by Free Privacy Policy website Adidas introduces new colourway to adidas x Parley footwear range, referencing coral bleaching
giugno 02, 2017 - Adidas

Adidas introduces new colourway to adidas x Parley footwear range, referencing coral bleaching

Comunicato Stampa disponibile solo in lingua originale. 


• The new white #colourway is a metaphorical white flag to the oceans and a wake-up call to the world about the threat of #coral bleaching
• Parley editions of UltraBOOST, UltraBOOST X and UltraBOOST Uncaged fuse performance with purpose
• Made with Parley Ocean Plastic™, the latest white #colourway will be available worldwide from June 28th
#adidas and Parley to celebrate World Oceans Day week with a digital run which runners all over the world can join to show their support. Register here: adidas.com/runfortheoceans

Herzogenaurach, June 1st, 2017 – adidas today unveiled a new white Parley edition of its pinnacle running footwear models UltraBOOST, UltraBOOST X and UltraBOOST Uncaged, injecting purpose into style and performance. The partnership between #adidas and Parley sees adidas’ iconic performance-led designs re-modelled using Parley Ocean Plastic™.
While the Parley collection released in May was inspired by the blue colour of the Oceans, the new #colourway recalls the #coral #bleaching crisis threatening the oceans, and is also symbolic of the white flag humanity should raise in order to make peace with the oceans, to end marine plastic pollution with a collaborative approach: The Parley AIR Strategy which stands for 'Avoiding' the use of plastic, 'Intercepting' plastic waste and 'Redesigning' the plastic material itself.
Reusing an average of 11 plastic bottles per pair in the upper, UltraBOOST Parley, UltraBOOST #xparley and UltraBOOST Uncaged Parley also feature laces, heel webbing, heel counter, heel lining and sock liner covers made from recycled PET material. Delivering elite performance remains integral to design, meaning that the #adidas Parley collection fuses superior functionality and style with a definitive purpose – to raise awareness of marine pollution and evoke positive change.


More information on the press release

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