Comunicato Stampa disponibile solo in lingua originale. - Jersey pays homage to the notorious kit played in the 70’s -- #adidas Soccer reveals design film to celebrate kit launch -- Predominantly red kit features thin, vertical white stripes and a crew neck collar -
adidas Soccer revealed today the FC Bayern home jersey for the 2017/18 season which draws inspiration from one of the most iconic shirts in the club’s history, a jersey worn by the likes of Franz Beckenbauer, Uli Hoeness and Gerd Müller in the successful period of the 70’s.
The new kit pays homage to the past while being brought into the future thanks to technical, breathable fabrics and mesh engineering. The predominantly red jersey features thin, vertical white stripes alongside the classic #adidas
three stripes on the shoulder. FC Bayern’s motto “Mia San Mia” – roughly translating to “We know where we come from, who we are and what we aim for” – features on the reverse of the kit.
To mark the launch, #adidas
has revealed a design film featuring Jürgen Rank, Senior Design Director, discussing the inspiration behind the design. It details the innovative materials used, the journey from ideation to creation and concludes by explaining how the latest kit is created to inspire a new wave of players and fans, both on-field and on the streets.
The kit will be seen on the field for the first time when FC Bayern Munich face FC Freiburg on May 20th
. It is now available for purchase in the U.S. on adidas.com
For more information visit http://www.adidas.com/us/soccer and join the conversation on Twitter and Instagram with #HereToCreate.