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- Elite athletes challenge over 100 runners to sprint against them during ‘The Art of Street Running’ experience- adidas’ community of global runners harnessed the energy of the city during a night run packed with unpredictable surprises- Dropped low and wide, the #pureboostdpr
takes runners closer to the streets
Last night #adidas
Running’s worldwide community of runners took part in a street #running
event in Berlin to celebrate the #pureboostdpr
. Global media, influencers, #adidas
Runners community, #running
crews, elite athletes and the Speed Squad came together to take on the city streets at night and experience the performance #running
The event was designed to champion those who #adidas
describe as ‘street artists’ - runners who explore the unexplored parts of the city, taking on the unpredictability of the urban landscape with each stride. Runners from around the world were challenged to experience this raw, unfiltered #running
style for themselves.
After a street art exhibition, guests HIT THIS GROUND RUNNING
and conquered a 6km run through Berlin, tackling ‘DPR moments’ - obstacles and distractions including streetlights, traffic, sharp corners, speeding bikers, and more. With ease thanks to the new agile and adaptive design features of the #pureboostdpr
inlcuding an 8mm heel-to-toe offset for a natural and adaptive BOOST experience, and a wider forefoot which provides a more stable platform for pivotal transitions when #running
around corners or over varied and unpredictable surfaces in the city.
For the first time, #adidas
invited their elite track and field athletes from South Africa, the USA, The Bahamas and Australia including Wayde Van Niekerk (South Africa), Akani Simbine (South Africa), Noah Lyles (USA), Tori Bowie(USA), Shaunae Miller (Bahamas)
and Sally Pearson (Australia)
to join the experience and race against guests during a surprise 100m ‘sprint zone’. The event culminated in a Block Party celebration at #adidas
Runbase where guests enjoyed live music from DJ Batman and Ahzumjot as well as food, drinks and more opportunities to test the shoe.
Philipp Schapitz, Director Communications #adidas #running
said, “The #pureboostdpr
event celebrated street #running
creators - those who know their city better than anybody else and are not afraid of exploring it. It was amazing to bring together our communities, as well as our athletes and empower them all to feel the pulse of the city.”
Wayde Van Niekerk, Olympic gold medalist and World Record Holder added, “It was a unique and special experience for me to leave the track and take to the streets, at night, to race against some of adidas’ fastest community runners.”
The #adidas #pureboostdpr
is available now at adidas.com/PureBOOST
. Follow the conversation at @adidasrunning on Instagram
using #PureBOOST DPR