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In 1977, an inventor named Frank Rudy presented a crazy idea to Phil Knight: placing air bags inside shoes. Phil went for a test run, and #nike never looked back.
Over the last 30 years, no technology has become more synonymous with #nike than Air. From the Tailwind to the new #nike #airvapormax, it’s a pioneering idea that transformed the industry — and established #nike as a leading innovation company.
A short walk from Nike’s World Headquarters, in Beaverton, Oregon sits one of two facilities that has invented, re-invented and perfected Air. The #nike Air Manufacturing Innovation building, and its counterpart in St. Charles, Missouri have created a combined 3.5bn #nike Air units. It takes a workforce of 1,300 highly skilled people, #running around the clock, to make it happen. Each of them plays a critical role in fine-tuning Air technology to deliver precision performance, at a microscopic level.
For the first time ever, we’re sharing with the world how we breathe life into #nike Air. Take a look at this video “Fresh Air from Oregon” and get an inside look into Nike’s Air Manufacturing Innovation facility.
Already a global phenomenon, #nike is taking Air to places that that were never dreamed possible. New materials, computational design, and manufacturing tools are pushing the limits of this technology. As a result, Air is going to translate far beyond running—making waves in new sports and style.
With the new #nike #airvapormax, that future is already here today. It delivers on our most daring dream: helping every athlete feel the unparalleled sensation of walking on air. Every VaporMax air unit is built in Beaverton, Oregon.
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