logo fashion
fashion&beauty
marzo 01, 2017 - Fila

FILA and Urban Outfitters Launch Sailing-Inspired Women’s Capsule Collection

Comunicato Stampa disponibile solo in lingua originale. 

FILA and Urban Outfitters are excited to launch an exclusive #filauo collaboration. The women's capsule collection takes sartorial cues from sailing and the sea, offering a playful nod to FILA’s roots in water sports.
The current #filauo styles continue to fuse classic #fila silhouettes with a completely modern aesthetic. The collection’s crisp whites are contrasted with bright, vivid shades - including bold blue hues that create an ocean-inspired color palette, and orange and yellow accents. To borrow from nautical style influences, a contemporary stripe motif decorates pieces throughout the line, and features asymmetrical blocks of color. The fashions are branded with FILA's iconic logo, whether embroidered or emblazoned across each item.
The new #filauo range retails from $35 to $150. The eight-piece women's assortment consists of a crewneck sweatshirt in two colorways, a cropped henley, a tank top, a casual tank dress, and two short styles. The yellow sailing jacket and bright blue overalls anchor the collection. Additionally, a selection of #filauo bodywear will be offered this season.
The #filauo sailing inspired collection is exclusive to Urban Outfitters and is available online at UrbanOutfitters.com​​ and in-store beginning on March 5.
The line will also be featured in a new ad campaign shot by Daniel Shea. The editorial campaign is inspired by 80’s swimsuit and #fashion ads, giving the collection playful beach vibes. The campaign will live across all social and web platforms and will appear on billboards within top markets, including a month long takeover of the famed Walgreens building in Times Square, the location of the New Years Eve ball drop.

News correlate

maggio 30, 2017
maggio 21, 2017
maggio 17, 2017

Ti potrebbe interessare anche

maggio 17, 2017
maggio 17, 2017
maggio 09, 2017

Filtro avanzato