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adidas #running unveils the second generation of #alphabounce with Aramis inspired print technology in a new campaign featuring athletes more focused on offense and defense than pace or laps.
The :60 film – including #nfl cornerback Marcus Peters, #mlb shortstop Carlos Correa, #nba forward Justise Winslow and WNBA guard Moriah Jefferson – highlights the hard work necessary outside of the game to dominate their #sport. #alphabounce was created for those moments when confidence, determination and clarity intersect.
“Running” by Gil Scott-Heron, a cultural icon of individuality and disruption, mixes old with new and provides a fresh take on the #sport in the campaign’s film.
The next generation silhouette brings functional insights around athlete movement to life with a fusion of the popular print that debuted the franchise in 2016 and first major technical update with engineered mesh. Each print is a graphic celebration of the technology behind it. The once high contrast Aramis inspired print is now muted and tonal to adapt to any style. The new #alphabounce ams in clear grey and core black for men and women are available now in the U.S. for $110 on #adidas.com and at select retailers nationwide. Navy will be available mid-March. Check out other #adidas #running shoes here. Follow the conversation using #alphabounce at @adidasrunning on Twitter, Facebook and Instagram.
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