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gennaio 30, 2017 - Adidas

adidas Reveals New Product for ‘Arthur Ashe Tribute Collection’

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adidas reveals additional #product from the recently announced #arthurashetributecollection in celebration of Black History Month. The celebratory pack pays homage to the legacy of pro tennis player Arthur Ashe and his contributions to #sport over three decades. The final release in the #arthurashetributecollection, #adidas Athletics unveils a limited-edition apparel pack and #adidas Originals reimagines the ‘Stan Smith’ shoe in the likeness of the revolutionary athlete.
Pulling inspiration from the game of tennis, the #adidas Athletics apparel pack features three performance oriented garments including a polo shirt, shorts and heavy-weight bomber jacket. The white polo shirt features a clean spread collar and hidden button placket, while accenting the back panel with a tonal three stripe color execution representing the scholastic achievements of Arthur Ashe. The pique color bomber jacket in white takes tailoring cues from the #adidas athletics design language and features a reflective tennis court graphic on the back panel to commemorate the 1975 Wimbledon win by Arthur Ashe – a first for any African American. Rounding out the design story, the inside lining up the bomber jacket features a large portrait of Arthur Ashe and the shorts are maintained in a classic 8” tennis fit for durability on the court.
adidas Originals contributes to the ‘Arthur Ashe Tribute Collection’ by transforming the classic Stan Smith signature tennis shoe into a limited-edition version for Arthur Ashe. The ‘Arthur Ashe x Stan Smith’ features a stenciled face of Arthur Ashe on the tongue, black trim around the upper lining and the scholastic colorway on the heel tab. The concept for the reimagined Stan Smith signature shoe was inspired by the on-court rivalry between the two electrifying players who were also friends behind the scenes.
A trailblazer in the world of tennis, Arthur Ashe became the first African-American male to win a Grand Slam title - not once, but three times. The outspoken athlete broke barriers in the world of sports, utilizing his popularity to bring global attention to civil rights issues in the United States and continued his legacy of fighting for human rights abroad after retiring from professional tennis.
The #adidas Athletics apparel pack for the ‘Arthur Ashe Tribute Collection’ is available now at #adidas.com and the #adidas Originals ‘Arthur Ashe x Stan Smith’ will be available in late February.