Cookie Consent by Free Privacy Policy website Carmen Jordá Unveiled as latest Face of adidas by Stella McCartney
dicembre 09, 2016 - Adidas

Carmen Jordá Unveiled as latest Face of adidas by Stella McCartney

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- The racing car driver joins likes of Karlie Kloss and Caroline Wozniacki as part of #adidas by #stellamccartney team –- Spanish star is seen as perfect representation of modern, active lifestyle for young generation of women -- Carmen hopes to inspire likeminded women to seek out new challenges and push boundaries -
[06/12/2016] – Herzogenaurach, Germany – adidas by #stellamccartney has today (Tuesday 6 December) announced its collaboration with world leading female F1 development driver, #carmenjorda.
A rising name in her #sport, with a fast-paced and dynamic lifestyle that inspires women around the world, Carmen joins the likes of Karlie Kloss, Caroline Wozniacki and Garbiñe Muguruza in bringing to life the #adidas by #stellamccartney brand ethos.
Carmen undergoes vigorous training in various disciplines to prepare for her career as world-renowned female racing driver. She uses a combination of weight training for her core strength and yoga for her flexibility, making her the perfect fit for #adidas by #stellamccartney, which celebrates women who embrace a variety of work outs to nurture their bodies and minds.
Continually defying and redefining the expectations of her industry, Carmen hopes to empower a young generation of women to accomplish more by taking on new challenges and pushing themselves further than ever before.
Carmen Jorda shares her excitement for the collaboration:“I am so proud to have joined the adidas by #stellamccartney family. I work in a very male-dominated industry, so I constantly have to prove I deserve to be where I am. "I love the challenges that brings me because when I do succeed, it’s so much more rewarding​". I think it’s important to encourage women to push themselves to carve out their own paths and I look forward to doing that with #adidas by #stellamccartney.” 
Stella McCartney comments:“Carmen is an inspiration to women everywhere and proof that anything is possible if you challenge yourself. It’s been ten years since we introduced the concept of stylish, technology-led sportswear, back when no one thought it was possible to combine the two. Since then, we’ve gone from strength-to-strength and Carmen epitomises that journey. We couldn’t be happier to be working with her.”
The Fall/Winter 16 collection is available now and the Spring/Summer 17 collection will be available from January 2017 onwards. For further information please visit www.adidas.com/stella and www.stellamccartney.com