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novembre 26, 2016 - Adidas

New Yorkers Score Pairs of AlphaBOUNCE XENO Before Black Friday

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New Yorkers were given a chance to score pairs of #adidas #alphabounce XENO last night before they’re available on Black Friday through a scavenger hunt in Brooklyn. @1st instinct, @Humzadeas and @RobinNYC dropped clues to locate murals with invisible paint activated by light, similar to adidas’ #xenotechnology, across Nolita, Williamsburg and Bushwick. The first 25 people to find the mural at each location unlocked free pairs from a van with lockers full of Alpha XENO waiting around the corner.

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