logo fashion
novembre 23, 2016 - Adidas

adidas is Bringing its Light Responsive Technology to Athletes with AlphaBOUNCE XENO

Comunicato Stampa disponibile solo in lingua originale. 

adidas is bringing its light responsive technology to athletes with #alphabounce XENO. In natural light, the black material appears faint with deep shimmers of iridescent colors. With the flash of a camera, the material explodes with bright colors, spanning the entire rainbow spectrum. The material doesn’t just reflect one color but changes as the angle of the light shifts. The shoe is completely transformed through the lens of a smart phone camera in both video and photos, appearing at first glance an optical illusion.

AlphaBOUNCE XENO will be available for men and women for $120 on #adidas.com starting #blackfriday, 11/25. See other running shoes here.

News correlate

novembre 22, 2017
novembre 21, 2017
novembre 20, 2017

Ti potrebbe interessare anche

novembre 09, 2017
novembre 09, 2017
giugno 02, 2017

Filtro avanzato