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adidas is bringing its light responsive technology to athletes with #alphabounce XENO. In natural light, the black material appears faint with deep shimmers of iridescent colors. With the flash of a camera, the material explodes with bright colors, spanning the entire rainbow spectrum. The material doesn’t just reflect one color but changes as the angle of the light shifts. The shoe is completely transformed through the lens of a smart phone camera in both video and photos, appearing at first glance an optical illusion.
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