Cookie Consent by Free Privacy Policy website Adidas Football’s New Film Launches Red Limit Collection Including ACE 17+ PURECONTROL and Brand New Street Adaptations
novembre 22, 2016 - Adidas

Adidas Football’s New Film Launches Red Limit Collection Including ACE 17+ PURECONTROL and Brand New Street Adaptations

Comunicato Stampa disponibile solo in lingua originale. 

- Film shows young footballers focusing on their own path rather than mimicking their heroes -

- Industry-leading BOOST technology features in brand new ACE 17+ PURECONTROL Silo -

- Collection available in Stadium, Cage and an all-new Street version from 22nd November–

- The Red Limit collection will be seen on-pitch for the first time on 25th November –

adidas Football has today announced the launch of its Red Limit collection with a brand new film starring Paul Pogba. The collection introduces the brand new ACE 17+ PURECONTROL which brings the brand’s BOOST technology to football for the first time. In another first, the Red Limit collection also features a street adaption of each silo, allowing players to take their game from the stadium, to the cage, to the street.

The launch film urges aspiring young footballers to focus on creating their own path, rather than emulating their heroes. A voiceover from a young player declares that he is not interested in mimicking the style of the professionals; he just wants their boots so he has the tools to create for himself. The film stars Manchester United midfielder, Paul Pogba, who will wear the Red Limit ACE 17+ PURECONTROL. The film is available at: https://youtu.be/kKRmbS_b250

The Red Limit ACE 17+ PURECONTROL features a 360 degree fully PRIMEKNIT upper to ensure zero wear-in time and is protected by an ultrathin NSG (Non Stop Grip) film to provide ultimate levels of grip. The laceless PURECUT sock system is designed to eliminate overlays between the foot and the ball for ultimate control whilst the unique sock construction, which is formed of an internal lock-down system, offers premium comfort. 

The ACE 17+ PURECONTROL’s newest feature sees the introduction of #adidas Running’s BOOST technology. The BOOST cushioning is made up of thousands of unique foam balls and features along the boot’s SPRINTFRAME and sock liner. The end result returns more energy than conventional midsoles and delivers unrivalled levels of comfort. 

The Red Limit collection continues with the launch of the Red Limit ACE 17+ PURECONTROL Cage version. Featuring the same black and red colourway as the on-pitch silo, the cage version features a PRIMEKNIT upper with a layer of NSG film to provide ultimate control. A stretchable layer of TECHFIT material is placed between the black and red colour blocks to optimise comfort, whilst a red EVA strip features above the heel’s BOOST to offer stability. Unlike the on-pitch boot, the cage version features BOOST on the heel only, designed to offer comfort, stability and energy return on a hard surface, where it matters most in cage football. 

More information on the press release

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