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novembre 17, 2016 - Adidas

adidas Originals by Rita Ora Deconstruction Pack DROP 2

Comunicato Stampa disponibile solo in lingua originale. 

History is built on creativity and adaption. Two years into their collaborative relationship #adidas Originals and #ritaora continue to innovate in their combined visions while developing a true synergy. We’ve continued to be inspired by Ora, our Original icon and the queen of color, chaos and attitude. Unique details and fits unite two ranges for Q3 & 4. Mesmeric lines and camouflaged clues draw us into a Color Paint kaleidoscope of rigid naivete and lean cuts in a pack quite literally painted by numbers, while badass block builders own winter in a deconstructed range of bold playfulness and clashing graphic color cues emblazoned across playful unisex fits.

“Banned from Normal” is the doctrine, issued by #ritaora herself. With the Deconstruction Pack #adidas Originals by #ritaora deliver an innovative take on the mantra. Deconstruction sees Ora-inspired wording, graphics and colors take ‘normal’ and flip it sideways. Bold blocking and material mixes conspire to generate a unique range identity with a DIY spirit. Stars, stripes and trefoil shapes collide as platforms for contrast colors, animal prints, vibrant slogans and iconic branding emblazoned across playful silhouettes. Layering emphasizes the haphazard graphic clash and mix of jersey, leather and mesh in a key look : leggings under basketball shorts and a track top paired with the Tubular Defiant in red with white stars… a street-style take on unisex. Continuing the mood, countercultural attitude is set against urban utility with irreverent elegance and contrast color usage on a hero all-in-one playsuit with full-body zip worn with pimped Superstars and multi-use wild-style team bag.