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novembre 17, 2016 - Nike

Jordan Brand unveils Space Jam collection

Comunicato Stampa disponibile solo in lingua originale. 

In 1996, #spacejam created a pop-culture phenomenon that introduced an entire generation to the intersection of #sport and culture. #jordanbrand will celebrate the 20th anniversary of the iconic #film with the release of the #airjordan XXXI (black/concord) colorway and two original pairs of Air Jordans worn in the legendary #film: the #airjordan XI Retro and the #airjordan IX Retro.


AIR JORDAN XXXI

Honoring the original #airjordan I, the #airjordan XXXI features the iconic Jumpman silhouette, Wings logo and the Swoosh for the first time since its 1985 debut. Updated with the latest innovations, the shoe pays homage while providing exceptional on-court performance. The #airjordan XXXI’s newest color way features design elements inspired by Space Jam’s epic intergalactic match-up where the Tune Squad defied the odds to beat the Monstars.

AIR JORDAN XI

In 1996, the #airjordan XI forever changed footwear. An all-time favorite returns for the 20th anniversary celebration of #spacejam. Designed with responsive cushioning and premium leather details, the #airjordan XI delivers off-court comfort and support.


AIR JORDAN IX

The #airjordan IX arrived during MJ’s first retirement from the league. The classic design took inspiration from MJ’s global appeal with a unique outsole design and clean lines.

SPACE JAM APPAREL

The #spacejam Apparel Collection pulls inspiration from the movie’s famed rivals, the Tune Squad and the Monstars. The line features both iconic graphics from the original movie and modernized designs which pay homage to the classic black and concord colorway and memorable story lines, such as the Bugs Bunny Shakespeare Scene and Monstars villain uniforms.

To introduce a new generation to #spacejam, #jordanbrand is launching a global, integrated campaign that imagines a new take on the classic story — envisioning a world where the Monstars return to Earth demanding that we comply with their brand of basketball. Like the spirit of the original movie, the campaign will inspire a new generation of ballers to defy the Monstars' soulless game.


SPACE JAM and all related characters and elements © & ™ Warner Bros. Entertainment Inc. (s16)

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