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luglio 02, 2016 - Nike

International Appeal

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In 1989, #nike created a global club for its elite athletes in track and field. It saw a distinct need to organize its diverse pool of talent spread around the world and amplify them and their abilities. This club was called #nike International.

Nike International helped track and field athletes realize their potential and world-class athletes maintain their pinnacle status. These athletes possessed a swagger and style that infused the club and which is carried on today by a new generation of members, like Matt Centrowitz Jr.

 “I like to draw attention to myself with what I wear,” explains Centrowitz Jr. “That’s track: It is all about you and the stopwatch.”

Nike Sportswear has revitalized #nike International into a new collection inspired by the no-holds-barred attitude of Nike’s first global track club, uniting runners around the world since 1989 and speaking to the style and aesthetic of today’s track stars. For its first season, #nike International taps into the raw, kinetic energy of Rio de Janeiro via an aerial print of Rio’s lights at night and reflective details.

From the feet up, the men's and women's collection features the new #nike Air Presto Ultra Flyknit, the #nike Sock Dart and reintroducing the #nike Air Zoom Pegasus '92. 

The #nike International collection hits #nike.com and select #nike Sportswear retailers starting on July 1.