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After visits to New York, San Francisco, and Berlin the fourth destination on the Consortium Tour 2016 is London. Deep in the streets of Soho lies Footpatrol, the first place any sneaker enthusiast should hit up when visiting the city.
When it comes to exclusive runs or high-concept collaborations, Footpatrol is the spot in the capital. The narrow, wood-paneled store is the beating heart of London's sneaker community. The place sneaker-heads meet, the store you call in the days preceding that release, the spot where you might find a model you had forgotten you were even looking for.
For this collaboration, Footpatrol nods to adidas' history of London inspired footwear. Its EQT Running Cushion 93 is designed with a color palette and detailing reminiscent of the legendary #adidas London runner. Now for a bit of history. The Equipment line was first launched in the early 90s. adidas' aim was to take things back to basics, to focus on pure performance; to make a running shoe that really worked for runners. By 1993, the Equipment line had various footwear models designed to cater to every type of runner: the Support for supinators; the Guidance for pronators; the stripped-back Racer, and the Cushion, a more supportive model designed to offer all-round comfort. 23 years later, running and running models have evolved, but adidas' attitude towards performance footwear remains unchanged. The EQT Cushion model has enjoyed a renaissance with a modern generation of sneaker wearers. Nowadays, it speaks to those who like to keep it basic and prefer to keep things understated.
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