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febbraio 25, 2016 - Lzf

LZF - TELLING TALES: Vol II ⎯ Lana & John

Comunicato Stampa disponibile solo in lingua originale. 

Press release available only in original language. 

The second volume to LZF´s Telling Tales successful 2016 promo campaign consists of a collection of illuminated stories that talk of love solitude and passion. Created by Mariví Calvo and based on three ideas that would make this catalogue different from previous ones the campaign is set at night, providing the perfect opportunity to showcase our lamps when lit. The focus was to also shift away from spaces the housed the lamps to the human beings that inhabit them, and to move the catalogue away from traditional formats and be more a work of artistic creation.

The initial references were to the works of the painter Edward Hopper and the film Rear Window by Hitchcock. Marivi wanted to recreate the colours of film and photography from that period, and the idea that each photograph would evoke a story line coming from the past and moving forward into the future.Lana hardly ever leaves her apartment. She likes to get up early and open the window while the silence is still outside. She lives on the other side of the avenue, on the seventh floor, just like me. Every day she sings softly. Her songs are sentimental and I have come to know them by heart. I think she is in love. Women always sing when they are in love, and some of them even forget to turn off their bedside lights.

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