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febbraio 23, 2016 - Burberry

Burberry Womenswear February 2016

Comunicato Stampa disponibile solo in lingua originale. 

Latest #burberry collection available for preview and pre-order at #london flagship, following its reveal on the runwayCollection introduces “The Patchwork” – a series of individually designed and named bags

Burberry has taken its Womenswear February 2016 collection to its 121 Regent Street flagship store, giving audiences the opportunity to view, pre-order and personalise pieces shown on the runway earlier this afternoon.

The latest collection – called “A Patchwork” – was revealed today at Burberry’s custom-built show venue in London’s Kensington Gardens, accompanied by a live performance by award-winning British musician Jake Bugg.

Over 1000 guests attended including #burberry campaign stars Naomi Campbell, Rosie Huntington-Whiteley, Suki Waterhouse, Bella Yentob, Amber Anderson and Josh Whitehouse, as well as Ellie Goulding, Na Ying, Tom Odell, Claire Maguire, Gary Powell, Lianne La Havas, Nicholas Hoult, Noomi Rapace, Clémence Poésy, Laura Haddock, Han Hyo Joo, Riley Keough, Alexa Chung, Erin O’Connor, Elisa Sednaoui, Jack Guinness, Tali Lennox, Lily Donaldson, Mario Testino, Jamal Edwards, Laura Bailey, Olivia Palermo, Storm Keating, Jemma Mornington, Donna Air, Harley Viera-Newton and Elena Perminova.

Models walking the show included Edie Campbell, Ruth Bell, May Bell, Hayett Belarbi McCarthy and Rebekka Eriksen.

Straight from the runway to #london, Paris and Apple TV

Celebrating the announcement that, from September, Burberry’s runway collections will be available to buy immediately after the show online and in-store globally, the February 2016 collection is now on display at the 121 Regent Street store, and will subsequently move to the #burberry Rue du Faubourg Saint-Honoré store in Paris on 1 March.

Through an evolution of the #burberry app for Apple TV, from today, viewers can also explore the collection’s looks, designs and products in greater detail than ever before using their Apple Remote, following the live stream of the show. In another first for the brand, viewers are also able to request a call from a #burberry Customer Service Consultant to pre-order select pieces from the collection.

Select outerwear and bags from the collection can be purchased and personalised on #burberry.com until 7 March, for delivery ahead of their arrival in store, through the brand’s Runway Made to Order service.

The Soundtrack and Apple Music

The full show soundtrack will be available to purchase through the iTunes store and for streaming through the #burberry Apple Connect page on Apple Music. The soundtrack performed live by Jake Bugg features his latest single ‘On My One’, performed live for the first time, along with ‘Country Song’, ‘Someone Told Me’, ‘A Song About Love’ and ‘Me and You’.

An exclusive interview with Jake Bugg will also be available to view as part of the show experience on the #burberry app for Apple TV.

THE FEBRUARY 2016 COLLECTION – “A PATCHWORK”

The womenswear collection features a mix of patterns and textures influenced by British artists, musicians and history.

Accessories: Introducing the latest additions to Burberry’s accessories collection, The Patchwork and The Buckle Boot.

The Patchwork: A collection of bags inspired by the belt buckle from the brand’s iconic trench coat. Each one-of-a-kind bag is individually designed and named. With a variety of colours, textures, fabrics and embellishments, each bag features a polished buckle and can be worn as a shoulder or crossbody, or carried as a clutch. Customers can select an exclusive bag #design, which can be personalised with up to three initials as part of Burberry’s Runway Made to Order service.

The Buckle Boot: Inspired by the distinctive patchwork details present throughout the collection and by the classic wellington boot, the structured ankle boot comes in snakeskin and rubberised leather with a raised heel and accentuated tread.

Textures and fabrics: Glossy python, metallic floral and geometric jacquards, double-construction cashmere, python-trim shearling, brushed wool mohair checks, military Melton, hand-sewn sequin florals, framed lightweight lamé, printed python georgette, handworked fil coupé silk, glossy technical down shell, silkscreen floral lamé

Colours: Parade red, sapphire blue, military green, black, mustard, powder blue, metallic teal, white, gunmetal, regimental navy

Silhouettes: Cashmere military coats, aviators, duffle coats, field jackets, furtrimmed puffers, regimental jackets, trench coats, cape coats, cape jackets, patchwork skirted dresses, pleated dresses, panelled T-shirt dresses, flared officer trousers, cropped military trousers

Techniques: Double-faced fabrics, intricate embroidery, leather buffing with stone for a high-shine finish, handmade appliqué, artisanal fil coupé, regimental piping, bugle bead embroidery, patchworked panelling

Make-up: Wendy Rowe – previewing new additions to #burberry make-up inspired by the runway collection and influenced by the graphic sequin embroidery and electric colour palette seen at the show

Hair: Sam McKnight

Notes to editorsAbout #burberry

  • Established in 1856, #burberry is a global British luxury brand with a heritage of innovation, craftsmanship and #design.
  • The #burberry business comprises five divisions: menswear, womenswear, childrenswear, accessories and beauty.
  • Burberry is headquartered in #london and listed on the #london Stock Exchange (BRBY.L), #burberry is a Constituent of the FTSE 100 index.
  • Visit www.burberry.com for further information

About #burberry on Apple TV

  • Burberry marked its debut on Apple TV in January 2016 with the livestream of its menswear show to audiences worldwide, becoming the first luxury brand to broadcast a #fashion show live on the platform.
  • The #burberry app for Apple TV also offers access to a collection of #burberry Acoustic films from emerging British musicians, highlights from the brand’s previous runway shows and #burberry beauty tutorials by #burberry Make-up Artistic Consultant, Wendy Rowe.
  • Viewers will be invited to experience additional live moments and exclusive content throughout the year.

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