Cookie Consent by Free Privacy Policy website Macy’s celebrates Lunar New Year 2016
febbraio 05, 2016 - Macys

Macy’s celebrates Lunar New Year 2016

This month, Macy’s will honor the “Year of the
Monkey” with celebrations taking place across the country that will proclaim a fresh start
for this Lunar New Year. Through a variety of channels including artistic performances,
fashion, in-store visuals and cuisine presentations at select stores nationwide, the
uniqueness of Asian culture will be on prominent display for visitors to admire while they
shop.
“As a retailer dedicated to celebrating the diverse cultures and backgrounds of both our
customers and employees, Macy’s is thrilled to honor the ‘Year of the Monkey’ in stores
nationwide for Lunar New Year 2016,” said William Hawthorne, senior vice president of
Diversity Strategies, Macy’s, Inc. “As part of our annual celebration of Asian culture,
select stores will honor the ‘Year of the Monkey’ with themed special events and
specialized, limited-edition merchandise including cosmetics, fragrances, handbags and
fashion accessories. Each year, the products and festivities have become bigger and
better and I am so excited for our customers to experience Lunar New Year 2016.”
Macy’s will present locally relevant merchandise to specific markets by offering an
amplified assortment of Lunar New Year-themed products. Cosmetics and fragrances
will have a much larger presence with specialty products, packaging, samples, visuals
and gifts with purchase. The color palette makes a statement this year as a metallic
partnering of gold and red, and will be very pronounced among cosmetics packaging,
fine and #fashion jewelry, handbags and intimate apparel. #fashion jewelry will showcase
a noticeable contribution as well with an exclusive kate spade new york “Year of the
Monkey” gold charm necklace and zodiac charms. These hand-picked items, along with
home goods including textiles, bedding, GodivaÒ chocolates and housewares, will also
be offering products in the exclusive color palette.
In-store special events will take place beginning on Feb. 6 through Feb. 20 in select
cities across the country. Guests will be treated to family-friendly, Lunar New Yearthemed
activities ranging from Lion Dance and live musical performances to fashion
presentations and authentic cuisine. In addition, with any $75 purchase during the #event,
attendees will have the opportunity to receive a limited-edition “Year of the Monkey” red
and gold tote*.
Macy’s Lunar New Year festivities will also include localized advertising, in-store poster
signs and window displays, as well as tourism outreach offering exclusive savings for
travelers visiting from China during the month of February.

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