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dicembre 31, 2015 - Adidas

ADIDAS: NMD_ The past empowers the future

Comunicato Stampa disponibile solo in lingua originale. 

Press release available only in original language. 

Driven by a desire to experience. Inspired by the past but always looking to the future. When constantly on the move, objects bring meaning to a high-paced life. The #adidas #originals #nmd joins this selection.

Designed for a nomadic lifestyle without boundaries, the #nmd fuses iconic #adidas #originals DNA with breakthrough technology from today. Micro-engineered BOOST and lightweight Primeknit fabrications meet a bold visual language that pays homage to innovation moments from the brand's collective memory. The result is a fearless new silhouette driven by adidas' pioneering archive that defines the shape and style of today.

Referencing progressive #adidas styles like the Micro Pacer, the Rising Star, and the Boston Super, the #nmd gives archival elements a modern context — jolting the iconography surrounding adidas' most celebrated products and merging them with unparalleled 2016 engineering.

A technical runner realized as a lifestyle sneaker, the #nmd is born from an audacious combination of shapes, angles, and materials on an iconic color-blocked foundation. Designed without compromise, a modern upper construction, an exaggerated silhouette, and bold archival details comprise the dynamic concept. The NMD's midsole is elevated with #adidas BOOST technology, in which blown TPU pellets are compressed to create a durable, shock-resistant, responsive sole. Its upper, meanwhile, utilizes the integrity of #adidas Primeknit, boasting new levels of flexibility, stability, and strength.

"adidas is a pioneering brand—that is the principle we were built on," says Nic Galway, #adidas #originals VP of Global Design. "Our archive features the best technology of its time and continues to empower us. It's not a museum. It's a tool. It's a reference."

Long the home to many of adidas' most cherished and celebrated silhouettes, pulled from the brand's vast heritage, #adidas #originals strikes new ground with the unveiling of #nmd. Not an archival re-issue, nor an update on an iconic, past style – #nmd is a brand new concept. Like all #adidas #originals designs, #nmd references storied moments from the sportswear leader's long lineage. But with #nmd, these details are completely recast, resulting in a fresh, new silhouette that harnesses the past to empower—and ultimately define—the future of footwear design.

Available only in the U.S. market, #adidas will offer reservations at select #adidas retail locations in NYC, Chicago and LA on Dec. 10 through the newly updated #adidas Confirmed APP - a first-of-its-kind sneaker reservation app that simplifies the reservation process, putting consumers first.

The launch #nmd is available globally for $170 USD, ₤130 GBP, €170 EUR at #adidas #originals stores, select retailers and via #adidas.com/NMD from December 12th. The reflective Consortium #nmd is available from select Consortium retailers worldwide from December 10th for $180 USD, ₤130 GBP, €180 EUR.

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