Adidas Originals NMD - The Past Empowers The Future

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Driven by a desire to experience. Inspired by the past but always looking to the future. When constantly on the move, objects bring meaning to a high-paced life. The #adidas Originals NMD joins this selection.

Designed for a nomadic lifestyle without boundaries, the NMD fuses iconic #adidas Originals DNA with breakthrough technology from today. Micro-engineered BOOST and Primeknit fabrications meet a bold visual language that pays homage to innovation moments from the brand’s collective memory. The result is a fearless new silhouette driven by adidas’ pioneering archive that defines the shape and style of today.

Referencing progressive #adidas styles like the Micro Pacer, the Rising Star, and the Boston Super, the NMD gives archival elements a modern context — jolting the iconography surrounding adidas’ most celebrated products and merging them with unparalleled 2016 engineering.

A technical runner realized as a lifestyle sneaker, the NMD is born from an audacious combination of shapes, angles, and materials on an iconic color-blocked foundation. Designed without compromise, a modern upper construction, an exaggerated silhouette, and bold archival details comprise the dynamic concept. The NMD’s midsole is elevated with #adidas BOOST technology, in which blown EVA pellets are compressed to create a durable, shock-resistant, responsive sole. Its upper, meanwhile, utilizes the integrity of #adidas Primeknit, boasting new levels of flexibility, stability, and strength.

“adidas is a pioneering brand—that is the principle we were built on,” says Nic Galway, #adidas Originals VP of Global Design. “Our archive features the best technology of its time and continues to empower us. It’s not a museum. It’s a tool. It’s a reference.” NMD – the past empowers the future.

The launch NMD is available globally for $220 CAD, at #adidas Originals stores, select retailers and via #adidas.ca/NMD from December 12th.

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