Press release
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january 27, 2015 - Prada
Prada FW15 men's and women's Fashion Show
Prada unveils its Spring/Summer 2015 Men’s and Women’s collection in the Via Fogazzaro show space in Milan.
The existing room is disguised into a classic enfilade of rooms, gradually changing proportions as in an abstract mannerist perspective. As opposed to a single stage, the new sequence of spaces multiplies and fragments the show into a series of intimate moments.
The progression through the connected rooms simulates endless repetitions and symmetries, while providing the illusion of an infinite palace. As the models move linearly across the enfilade the audience, divided into small groups, are pushed to close and intimate proximity with the collection.
Blue and black (false) marble cover the floors and walls transforming each space into a tridimensional excavation. In this disorientating landscape aluminum geometric inserts in the ground mark the sequence of spaces...
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