Cookie Consent by Free Privacy Policy website Four Seasons Hotel Milano Leads the Promotion of Men's Fashion in the World: Via Gesu' Becomes #laviadelluomo
january 26, 2015 - Four Seasons

Four Seasons Hotel Milano Leads the Promotion of Men's Fashion in the World: Via Gesu' Becomes #laviadelluomo

Four Seasons Hotel Milano, the only five star hotel in the city located in a restructured 15th century convent promotes the grand project #laviadelluomo: via Gesu’ as the new epicentre of Italian lifestyle for men in the world. With the symbolic ribbon cutting officiated by Mayor Giuliano Pisapia and Town City Councillor for Fashion Cristina Tajani, in the presence of the President of the National Chamber of Italian Fashion Mario Boselli and the President of Pitti Immagine Gaetano Marzotto, the pathway of communications and promotions of the street that identifies with the Italian gentleman, icon of elegance and savoir-faire, in what is the world capital of men’s fashion, officially opens. In the heart of the Quadrilateral, located between Via Della Spiga and Via Monte Napoleone, Via Gesu’ is, and has been for centuries, the preferred destination for the gentleman with precious little time for his favourite pastime: luxuriating in an authentic Italian lifestyle, that same lifestyle that seduced Stendhal on his first visit to Milan. Here one can stroll between buildings of human dimensions with fascinating layers of history, secret gardens and courtyards, enjoying the most refined gastronomic delights, rest in the “convent” room or relax in the treatment rooms of the unique Spa, and above all, engage in the most pleasurable of Italian male pleasures, that of dressing.

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