Vienna, Austria. On one side the legendary Spanish Riding School with its centuries-old glory and equestrian finery, on the other the Wiener Werkstätte, an early 1900s visual arts enterprise whose avant-garde yet timeless designs heralded the rise of the Bauhaus and Art Deco movements. Two worlds revisited by Creative Director Brendan Mullane with the heritage-meets-innovation mix embedded in Brioni's success story. A journey that celebrates its 70th anniversary this year by returning to the catwalk, where it made headlines in 1952 as the first men's wear house to stage a runway show. Trumpeting its very own academy of high-class riders, Mullane revisits the riding theme with the focus, passion, seduction and rigor connected to the equestrian world in all its regimental elegance, heightened to contemporary effect. It’s fitting, then, that it takes nine years to form both a skilled Spanish Riding School rider and a Master Tailor Brioni.
More infos downloading press release
© Copyright 2024