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january 21, 2015 - Audemars Piguet

SIHH 2015 - Audemars Piguet Exceptional

Nonetheless, the spirit of independence of the House was never more forcefully expressed than in 1972, when Audemars Piguet forever transformed the existing codes of Haute Horlogerie by presenting the Royal Oak. With its octagonal steel bezel and its visible hexagonal screws, and by raising steel to the rank of precious metal, it revolutionised the approach to luxury watches. Representing a genuine culture shock, it embodied the serene strength of the House and its extraordinary creative freedom. Today, Audemars Piguet is pursuing its mission based on a number of cherished priorities : preserving vanishing crafts by promoting their practice and their transmission to new generations ; perpetuating a heritage based on independence and on the highest standards ; and looking to the future while demonstrating respect for global issues. Each “complication” timepiece admirably epitomises these principles. It represents the culmination of months of dedicated work and of the innate expertise of Audemars Piguet – a place where time is experienced and imagined like nowhere else.

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