may 17, 2012 - Italia veloce
Italia Veloce dresses Brooksfield at the 2012 London Tweed Run
The London Tweed Run is defined by it's organisers as “a metropolitan bicycle ride with a bit of style”.
Brooksfield participated in this unusual competition (now in its fourth year) by dressing the challengers who will be riding “Ribelle”, the bicycle made by Italia Veloce. This velocipede was created by the artisans of the Italia Veloce company in Parma, designers and manufacturers of a bicycle with a thoroughly Italian feel, evoking Italian country bikes of the 1950's and ‘60's, alluding to the Brooksfield style and way of life.
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