Press release
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july 17, 2019 - Puma
“I am more than a super model...and my sneakers can prove it” Adriana Lima shatters stereotypes with the all new Puma LQD Cell Shatter
Global Sports company #puma brings its LQD CELL technology to their newest women’s training silhouette – the LQD CELL Shatter. Designed for the bold female athlete, this provocative shoe brings the heat with its unique midsole shape, its stable cushioning, alternative colors and materials. With kicks like these it’s no wonder why #adrianalima is shattering through every stereotype in the gym, the streets, and everywhere in between.
LQD CELL is an extremely versatile technology. Depending on the product’s needs, it is mixed with PUMA’s proprietary energy-returning foams in different regions of the foot, allowing LQD CELL to work in different ways, and offering various benefits to the athlete. How does it work? The soft yet sturdy hexagonal cells compress and work together with PUMA’s foams to keep you steady while working out. Consumers will experience heightened stability and a comfort needed from start to finish for any kick ass workout.
While many people know Adriana as owning the runway, she’s owning much more these days and she’s doing it all in her new #puma training sneakers. LQD CELL Shatter with its provocative silhouette is designed for the girl boss, and brings the heat with its unique midsole shape. It offers immediate stable cushioning and energy return in a lightweight package, while the internal heel counter provides additional heel support for training movements.
“Boxing has transformed my body and my confidence. To be able to have a shoe that keeps me moving throughout my workout with ease is amazing. I feel like I can really go for it and conquer my performance journey when I wear the new LQD CELL Shatter. I am more than a model on a runway – I perform in the ring and in the gym, and I have the shoes to prove it,” said #adrianalima.
With LQD CELL, stable cushioning technology and energetic design refuse to stay quiet. So don’t stay quiet. Stay loud. Stay true. And shatter every stereotype and every glass ceiling that comes your way.
LQD CELL Shatter’s main tech benefits are:
Cushioning: an evolution of CELL technology, LQD CELL midsole offers stable cushioning.
Energy: PROFOAM offers immediate cushioning and energy return in a lightweight package.
Support: internal heel counter provides additional heel support for training movements.
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