Press release
1MB
march 12, 2018 - Nike
20th anniversary "What the Mercurial?" boots
When the #nike #mercurial line debuted in 1998 everything was shocking; the colors, materials, even the athlete who inspired it, were truly beyond any preconceived expectation.
Twenty years later, that element of shock and awe hasn’t dissipated. After all, the #mercurial has regularly shifted and constantly evolved to follow through on the promise it was built to deliver: faster football. To do that — and to help athletes at all levels score countless goals — the boot has regularly broken, rebuilt and broken the mold.
The second What the #mercurial (following the initial 2016 release) is no exception. With the 2018 #mercurial Superfly 360, complete with advanced Flyknit as its base, the boot begins life at the pinnacle of football innovation. Though simple in its monochromatic aesthetic, the What the #mercurial also advances the #mercurial silo’s lineage of progressive graphic application.
Here’s how:
1. The #mercurial 360’s Flyknit yarns have the capacity to be molded into a variety of textures and shapes.
2. This allowed designers to create a 2D graphic incorporating icons of the #mercurial lineage and translate it into a 3D element of the boot’s design.
3. The 3D design is created through a mold that heats and presses the design into the #mercurial 360 knit.
This process allows for distinctive nods to past boots and celebration of iconic #mercurial elements without compromising touch.
More information on the press release
SP18 GFB MERCURIAL SUPERFLY WTM AR2079-001 F 77823
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SP18 GFB MERCURIAL SUPERFLY WTM AR2079-001 K 77826
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SP18 GFB MERCURIAL SUPERFLY WTM AR2079-001 G 77824
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SP18 GFB MERCURIAL SUPERFLY WTM AR2079-001 S 77832
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SP18 GFB MERCURIAL SUPERFLY WTM AR2079-001 C 77820
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SP18 GFB MERCURIAL SUPERFLY WTM AR2079-001 M 77828
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SP18 GFB MERCURIAL SUPERFLY WTM AR2079-001 L 77827
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SP18 FB MERCURIAL SUPERFLY WTM AR2079-001 J 77819
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