Jordan Brand 2018 NBA All-Star Preview - Nike News
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february 12, 2018 - Nike
Jordan Brand 2018 NBA All-Star preview
Following the unveil of the first-ever Jordan Brand NBA All-Star Edition uniforms, the brand will welcome a new generation to experience greatness during basketball’s mid-season spectacular.
EVOLUTION OF GREATNESSThirty years ago, Michael Jordan cemented his place in NBA All-Star history when he leapt from the free throw line during the 1988 Slam Dunk Contest.
He did this while wearing the now-iconic Air Jordan III White Cement. He added another layer to his legacy later that weekend by earning All-Star Game MVP honors in the Black Cement colorway. These performances left a lasting impact on All-Star Weekend, and this year Jordan Brand celebrates the evolution of the man from athlete to icon by officially placing the Jumpman on the chest of this year’s NBA All-Stars.
During NBA All-Star Weekend, Jordan Brand will bring together a new generation with global product launches, elevated experiences, co-creation opportunities and community engagement all in celebration of the Jumpman’s higher standard of greatness.
More information on the press release
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