Press release
45KB
january 17, 2018 - Nike
Nike uses power of sport to stand up for equality
EQUALITY represents Nike’s belief that #sport brings #people together like nothing else.
Nike has a long history of speaking up for causes that reflect its values. That continues today with EQUALITY, Nike’s ongoing effort to encourage #people to take the fairness and respect they see in #sport and translate them off the field.
The EQUALITY initiative is centered on using the power of #sport to inspire #people to take action in their communities, with #nike leading by example with its partnerships with world-class organizations dedicated to advancing this work.
Supporting these values, EQUALITY delivers on the brand’s ongoing partnership with MENTOR (the leading national organization in ensuring quality youth mentoring relationships and connecting volunteers to opportunities in their communities) and PeacePlayers International (a global organization focused on bridging divides in communities by developing youth leaders, building relationships and changing perceptions) to drive change within communities.
In 2017, the initiative’s inaugural year, #nike also donated $5 million to numerous organizations that advance equality in communities across the U.S., including MENTOR, PeacePlayers and the Ever Higher Fund.
Nike will continue to encourage #people to work for equality by becoming a mentor in their local communities through MENTOR. Learn more or donate at mentoring.org.
PeacePlayers has positively impacted more than 75,000 kids worldwide through a partnership with 260 local community programs, schools and nonprofits. Learn more or donate peaceplayers.org.
To get involved and contribute in other ways, visit equality.nike.com to find out how you can join #nike athletes #lebronjames, Michael Bennett, Ibtihaj Muhammad, Megan Repinoe and others in their efforts to support community initiatives across the United States.
SP18 Equality NA MRapinoe 3203-C2-006 03 76422
1590x2000, 542KB
SP18 Equality NA MBennett 441 04 76421
1429x1143, 303KB
SP18 Equality NA IMuhammad 306 04 76420
2000x1486, 595KB
EQUALITY LOCK UP 76419
900x900, 32KB
Related news |
||
|
|
|
january 07, 2020
|
august 02, 2018
|
february 27, 2018
|
|
January 07, 2020 - The #lebron17ipromise is inspired by the I Promise School in Akron, Ohio, fueled by LeBron James’ commitment to... |
You could call it the #fashion equivalent of a buzzer beater. The last flourish placed on the #lebronjames x #johnelliott Icon Col... |
Today, #lebronjames and #nike announce the limited-edition release of the #nike LeBron 15 "EQUALITY," which he first wore on NBA o... |
Download all 
You might be interested in |
||
|
|
|
january 31, 2018
|
october 17, 2017
|
september 11, 2017
|
|
As a lifelong fan, #lebronjames has always been drawn to the competitive spirit and the legendary figures of #sport. When he was g... |
Designer #jasonpetrie has worked with #lebronjames for more than a decade. Their collective output includes every LEBRON signature... |
Featured last night for the first time, the #lebron15 is the most technically advanced shoe of LeBron James’ career. The shoe, des... |
Italian 
Download all 
Share
Share via mail 
Automotive
Sport
Events
Art&Culture
Design
Fashion&Beauty
Food&Hospitality
Technology
Nautica
Racing
Excellence
Corporate
OffBeat
Green
Gift
Pop
Heritage
Entertainment
Health & Wellness