To celebrate the 35th Anniversary of the #airforce1, #nike has collaborated with visionaries from around the world in celebration of the shoe’s defining colorway, white-white.
“There is no other shoe that connects to sport, music, #fashion, art, the street and the city all at the same time. The most ubiquitous #airforce1 is the white-white. For the 35th anniversary, we selected collaborators who are impacting future generations across culture. Their brief was filtered through the white-white lens. The design brief was to remain classic and recognizable to the #airforce1 while connecting to each collaborator’s life personally and the fields they represent.”
In the end, Don C, Kareem “Biggs” Burke, Errolson Hugh, Travis Scott and Virgil Abloh all offered their distinct view of the icon. Here’s what they envisioned and how, together with #nike, they brought it to life.
More information on the press release
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