Nike is committed to strengthening its connections in global hubs of sports and style. In New York, this is reflected in the new NYHQ, a dynamic, design-focused office that brings the brand closer to local consumers. In Amsterdam, teams work to quickly react to consumer insight through a Western Europe Express Lane. Meanwhile, in #japan, #nike is focusing on bringing product to consumers faster and with greater convenience.
Beginning this week, consumers across #japan will be able to order nearly any #nike product via #nike.com and have it delivered to one of more than 12,000 konbini in the country.
This service brings the best of #nike to the epicenter of consumers’ daily lives in #japan, meeting consumers where they are – at the konbini – whether that’s on the main floor of their apartment building, next door to their children’s school, within the train station, or around the corner from a local hotel. The delivery locations will be located in almost every neighborhood across the country.
“The goal of this new service in #japan is to bring the best of #nike to the center of life in #japan,” says Erich Siegel, GM of #nike Direct #japan. “By delivering our product to local konbini, we create a faster and more seamless consumer journey and continue to change the game when it comes to sustainability.”
Convenient delivery isn’t the only thing that’s new. #nike apparel delivered to Japanese konbini will arrive in an innovative new polybag – a first for #nike.com orders – made partially of recycled materials, creating an easy ‘grab and go’ experience for consumers and also serving as a return envelope for product, which helps eliminate the need for additional packaging.
The new delivery service is now available in #japan. Most orders placed online will take approximately two days to arrive at local konbini. This service is free for Nike+ members.
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