Press release
3KB
may 11, 2017 - Adidas
adidas Creates Special Edition Cleats to Celebrate Mother’s Day
To celebrate moms across the globe, #adidas #baseball today unveiled the special edition adizero Afterburner Mother’s Day cleat. Making its on-field debut on more than 150 #teamadidas #baseball players this weekend, the 2017 adizero Afterburner Mother’s Day cleat features a graphic that highlights the mother’s names for each player in the #adidas #baseball family.
The special edition Mother’s Day cleat is dipped in soft, light pink and donned with darker pink polka dot accents and pink chrome stripes. The polka dot pattern, which was inspired by Rosie the Riveter’s iconic polka dotted bandana, evokes the strength and tenacity that characterizes mothers. Embodying the creator spirit, the tongue features a large pink polka dot that players can customize with a message to their moms.
The 2017 adizero Afterburner, the lightest cleat in the game, is engineered with a lightweight, seamless SPRINTSKIN upper with zoned support and a reinforced abrasion toecap for lateral movements and sprints between the bases. Sculpted to be aerodynamic and wrap around the foot to provide a sock-like feel, the new TECHFIT breathable, compression bootie allows for flexibility and movement through the ankle, while an articulated heel helps deliver a lockdown sensation that makes the cleat feel like an extension of the foot for multidirectional movement and control.
The polka dot theme continues onto the sockliner and the pink upper sits atop a full-length LITESTRIKE EVA midsole for increased cushioning and comfort. A striking pink chrome plate features a PROTRAX cleat configuration that provides dynamic acceleration and traction.
Celebrate your mom on the diamond with the 2017 adizero Afterburner Mother’s Day cleats – available today for $100 exclusively at #adidas.com. For more information and images of the newest iteration of the adizero #baseball cleat, please visit http://news.adidas.com/US and join the conversation on Twitter and Instagram via @adidasBaseball and https://www.facebook.com/adidasbaseball #cleathead #teamadidas.
472460
1152x768, 151KB
472461
1152x768, 127KB
472459
1152x768, 137KB
472458
1152x768, 186KB
Related news |
||
|
|
|
february 01, 2023
|
april 30, 2019
|
april 30, 2019
|
|
“There is no role in life that is more essential than that of motherhood.” - Elder M. Russell Ballard. The new year’s Mother’s da... |
Press release available only in original language. Per tutte le mamme che amano l’originalità e il lusso, Calicanto ha il regalo p... |
Press release available only in original language. Per celebrare la #festadellamamma, regalale una coccola per i suoi capelli, sce... |
Download all 
You might be interested in |
||
|
|
|
may 25, 2017
|
may 12, 2017
|
march 13, 2017
|
|
adidas #baseball today unveiled the special edition adizero Afterburner Memorial Day cleats to pay homage and in remembrance of al... |
adidas sends soccer player and her mom on a surprise weekend getawayMiami, FL. Gracie Lachowecki was preparing for her sophomore s... |
adidas Football and #snoopdogg today revealed the 2017 #adizero5star60 Snoop cleats. Designed in collaboration with Snoop, adidas'... |
Italian 
Download all 
Share
Share via mail 
Automotive
Sport
Events
Art&Culture
Design
Fashion&Beauty
Food&Hospitality
Technology
Nautica
Racing
Excellence
Corporate
OffBeat
Green
Gift
Pop
Heritage
Entertainment
Health & Wellness