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may 04, 2017 - Miroglio Fashion

Miroglio Fashion changes look

Brand reinforcement, distinctiveness and innovation are the focuses of development Investment for 40.8 million euro +18% in turnover in the first quarter of 2017 Milan, 3 May 2017 – Miroglio Fashion’s CEO Hans Hoegstedt today presented the new pathway he has set out for the historic womenswear business that brings together brands like Motivi, Oltre, Fiorella Rubino, Elena Mirò, Caractère, Per te by Krizia, Luisa Viola and Diana Gallesi. The wide-ranging revamp and new organizational setup brought in with the arrival of the manager in the company at the end of 2016 are already producing results: as a matter of fact, in the first three months the fashion firm recorded double-digit growth in revenues: +18%. A change born out of shifting market conditions, as Hans Hoegstedt explains “Following the drastic drop in consumption in the clothing industry during the years of the financial crisis, the #fashion market has polarized increasingly between the luxury and low-price sectors, with the leading international mass market chains growing exponentially and capturing consumers and market share. The blow was felt by all the “in-between sector”, as it is known in Italian #fashion. Miroglio #fashion had to reinvent itself, and has done so. Today we are opening a new chapter in our history” continued the CEO. “Indeed, we think there can be an alternative to the massification prevailing today in fast #fashion: a growth pathway that leverages the qualities that have made Italian entrepreneurship so great, such as focusing on people, a distinctive brand offering, attention to detail, and retail that offers an intimate, “human” shopping experience. All supported by latest generation technology. And it is on these very pillars that we have built our new strategy”.

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