Press release
3KB
february 07, 2017 - Adidas
adidas Originals – Superstar Boost
A longstanding icon of 3-stripes style and street sensibilities, this year the iconic #superstar gets a subtle technical update to create the #superstarboost silhouette.
True to the original blueprint of the shell-toe classic, the #superstar has been restored in full, constructed from premium elk leather in monochrome black and white colorways, finished with gold branding details. A full-length BOOST midsole, concealed by the shoe’s untouchable original tooling, adds unparalleled modern comfort to the sidewalk classic, revealed only by the shoe’s undersole and an open BOOST panel on the medial arch.
Reproducing the original silhouette in full, the women’s release sees the #superstar constructed from metallic leather in bronze and silver colorways, countered by a contrast white midsole and essential rubber shell-toe. The end result is a classic #superstar release; street ready and built to turn heads, but with subtle updates that bring contemporary tech to a certified sidewalk classic.
www.adidas.com/originals
Global Product Release: February 9th, 2017
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