Press release
252KB
january 30, 2017 - Adidas
Escape the grid and explore your city in the new adidas PureBOOST
adidas #running today revealed the new #adidas #pureboost shoe. Inspired and created for runners who treat every step as a chance to explore, #pureboost features a versatile, agile and adaptive design to enable runners to endure anything the city environment has to offer.
PureBOOST features an 8mm heel lift and progressive sculpting of the BOOST midsole, with a wider forefront for optimum support when navigating turns – perfect for #running around sharp city corners. The outsole has also been built for the specific requirements of street #running, with the rubber extended on the medial side for additional support and to protect against the elements of the city. The stretch web design provides superior grip, while allowing the foot to work in harmony with the BOOST midsole.
PureBOOST’s new knit upper incorporates a highly adaptive fabric, designed to move with the runner’s gait. A new double wrap tongue construction provides support, while allowing the foot to move in harmony with the shoe.
adidas #running products are developed in collaboration with a #sport science team and researched using the ARAMIS testing system, a motion tracking technology that enables a detailed analysis into the movement of the body. adidas’ latest innovations heavily influenced the design of #pureboost, resulting in a shoe that is built for the city, incorporating adaptive elements to help runners tackle any obstacle or challenge along the way.
Stephan Schneider, #pureboost product manager at #adidas said: “Runners all over the world are making cities their playground and use their runs as the ultimate way to explore. With #pureboost we wanted to give these runners the ultimate tool to push their own boundaries, and take on the city head first.”
PureBOOST features an 8mm heel lift and progressive sculpting of the BOOST midsole, with a wider forefront for optimum support when navigating turns – perfect for #running around sharp city corners. The outsole has also been built for the specific requirements of street #running, with the rubber extended on the medial side for additional support and to protect against the elements of the city. The stretch web design provides superior grip, while allowing the foot to work in harmony with the BOOST midsole.
PureBOOST’s new knit upper incorporates a highly adaptive fabric, designed to move with the runner’s gait. A new double wrap tongue construction provides support, while allowing the foot to move in harmony with the shoe.
adidas #running products are developed in collaboration with a #sport science team and researched using the ARAMIS testing system, a motion tracking technology that enables a detailed analysis into the movement of the body. adidas’ latest innovations heavily influenced the design of #pureboost, resulting in a shoe that is built for the city, incorporating adaptive elements to help runners tackle any obstacle or challenge along the way.
Stephan Schneider, #pureboost product manager at #adidas said: “Runners all over the world are making cities their playground and use their runs as the ultimate way to explore. With #pureboost we wanted to give these runners the ultimate tool to push their own boundaries, and take on the city head first.”
460773
8688x5792, 10MB
460771
5000x3334, 9MB
460769
5000x3334, 9MB
460768
5472x3648, 5MB
460772
3648x5472, 5MB
460770
5500x3667, 4MB
Related news |
||
|
|
|
june 02, 2017
|
may 10, 2017
|
january 21, 2017
|
|
The adidas PureBOOST DPR LTD Rainbow is available starting 6/1 for $170 on adidas.com/PureBOOST. Follow the conversation @adidasru... |
- adidas’ latest #pureboost innovation delivers an immersive urban running experience- Dropped low and wide, it takes runners clos... |
Portland, Ore.: #adidas #running today revealed the new #adidas #pureboost shoe. Inspired and created for runners who treat every ... |
Download all 
Italian 
Download all 
Share
Share via mail 
Automotive
Sport
Events
Art&Culture
Design
Fashion&Beauty
Food&Hospitality
Technology
Nautica
Racing
Excellence
Corporate
OffBeat
Green
Gift
Pop
Heritage
Entertainment
Health & Wellness