Press release
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january 21, 2017 - Adidas
adidas Originals – SS17 EQT – Men’s
EQT Support ADV, #eqt Support RF, #eqt Support ADV PK, #eqt Support Ultra, #eqt Support 93/17
Marking a brand new chapter in the Equipment series, #adidas Originals presents the first installment of #eqt for 2017, bringing with it a whole new direction for the iconic 90s franchise.
Pushing the evolution of the groundbreaking #eqt series further than ever before, #adidas Originals presents a brand new iteration of the #eqt Support ADV silhouette, accompanied by a bold new manifestation of the #eqt design philosophy; the #eqt Support 93/17. Joining this lineup is the #eqt Support RF, #eqt Support ADV PK and #eqt Support Ultra — each decked out in the Equipment Series’ brand new Turbo color palette.
Turbo Red underpins the entire release as the new signature color for #eqt. Identified as the polar opposite to the range’s original #eqt Green, the new color scheme sets the stage for the next generation of #eqt. Everything that is essential. Nothing that is not.
Information on each model:
EQT Support 93/17
The latest evolution of the Equipment series, #adidas Originals presents the #eqt Support 93/17, a bold new manifestation of the #eqt design philosophy. The #eqt Support 93/17 reconfigures the original blueprint of the #eqt Support 93 with an aggressive design language, blending authentic Equipment materials with an uncompromising modern mode. A woven knit upper in a pixelated noise motif is overlaid with premium nubuck panels and webbing-tape 3-stripes, whilst embroidered details and a contrast heel unit brings the shoe’s striking aesthetic to its peak. More than just looks, a slew of technical details ensure the #eqt Support 93/17 is built for performance, including an OrthoLite® sockliner, TPU support panel and full-length Boost midsole unit. Debuting in a bold new colorway that debuts EQT’s brand new Turbo color palette, the release truly marks the birth of a brand new chapter for the iconic #eqt series.
EQT Support ADV
adidas Originals presents a brand new iteration of the #eqt Support ADV silhouette for 2017, bringing the brand new #eqt Turbo color palette to the next generation Equipment model for the very first time. True the shoe’s original formula, the #eqt Support ADV features a sock-fit two-tone knit construction, structured with molded TPU heel panel and an integrated 3-stripes lacing system. Finishing touches include welded synthetic nubuck on the toebox and a reflective quarter panel, placed atop a fluid EVA midsole with EQT’s iconic molded 3-stripes details. Offered in the new #eqt color palette of Core Black and Turbo Red, the result is a bold step forward in the ever-changing story of the Equipment Series.
EQT Support RF
adidas Originals presents the #eqt Support RF in a new color palette for 2017, elevating the shoe’s fluid 90s design perspective with bold hits of Turbo Red. The release stays true to the original #eqt Support blueprint, featuring a classic mesh and suede construction with structural TPU overlays. The shoe’s refined profile is highlighted by a Core Black color palette, accented with a striking hit of Turbo Red on the heel panel. Finishing touches include an essential integrated three-stripes lacing system, medial support piece and external heel cage, placed atop a classic #eqt tooling with overflow 3-stripes marks. It’s pure #eqt style with a clean, contemporary touch.
EQT Support ADV PK
adidas Originals presents a brand new configuration of the #eqt Support ADV silhouette for 2017 with the first iteration of the progressive Equipment silhouette in EQT’s brand new Turbo color palette. Reconfigured for 2017, the #eqt Support ADV receives a full Primeknit construction across the upper, supported by a wraparound soft-mould support unit across the ankle and heel. Essential #eqt elements are ever present, including the webbed 3-stripes lacing system and EVA midsole with integrated 3-stripes details, whilst an OrthoLite® sockliner ensures optimum comfort. The shoe makes one big departure from previous releases, however, with the introduction of the EQT’s new signature color palette — black, white and Turbo red — countering a pure black upper and contrast white midsole with a subtle flash of Turbo on the heel. The result is a striking new iteration of Equipment, true to the series’ original philosophy.
EQT Support Ultra
A modern configuration of a 90s cult classic, #adidas Originals presents a brand new take on the #eqt Support Ultra for 2017 in the Equipment Series’ brand new Turbo color palette. Blending pure 90s running design with essential contemporary tech, the #eqt Support Ultra unites the #eqt Support’s original mesh-nubuck construction with a progressive Ultra Boost tooling, whilst a soft-mold support panel and OrthoLite® sockliner ensures optimum fit and comfort. Classic Equipment elements are restored in full, including the webbed 3-stripes lacing system and asymmetric tongue, whilst the new Equipment palette sees the shoe completely reinvented in black, white and signature Turbo Red. Transforming an iconic Equipment model into a striking contemporary silhouette, the #eqt Support Ultra culminates as a perfect symbiosis of functional design and street sensibility.
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