Blauer USA at Pittimmagine 2017

Blauer USA, a leading brand for authenticity, originality and performance, will be at the 91st #pittiimmagine Uomo with a totally renewed space in the central Padiglione delle Ghiaie, the nerve centre of Fortezza da Basso. The #blauer USA space will feature an exciting new high-impact concept designed to spotlight the American brand’s new key lines - American Police, Natural Park and HT Urban Contemporary. As one of the industry’s leading brands, one of #blauer USA’s main aims to transmit its essential character -cutting edge technology and an awareness of new trends – and render the brand increasingly international. The stand set-up will also reflect this approach with a high technological content – like its products – and will be centred on a unique temporary installation, The Immersive Cube Experience. Focus of the stand will be a 360° multimedia installation, a cube with video walls on three sides and a mirrored ceiling, where the public can enjoy an immersive virtual reality experience worthy of the best sci-fi films at first hand. The video will be a mix of real panoramas, top level graphic design and ad hoc sound created for each scene. Shot in New York using state of the art technology, the images are designed to catapult viewers into the excitement and magical, buzzing atmosphere of the Big Apple, the undisputed symbol of American culture and internationality. The whole will be supported by a digital project targeted at drawing the attention of industry workers and the press to the installation. The aim is to encourage visitors to produce content, inviting them to post their personal “Blauer Experience” using the hashtags blauercubexperience blauerusa created ad hoc for the occasion. Studio Orioles, Via San G

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- Documents (4)

Press release

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Accessories Blauer F W 17 18 Eng

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Blauer AW17.ENG

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Blauer ShoesFW17.ENG

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