Press release
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december 17, 2016 - Adidas
Introducing adidas Originals XBYO
Introducing a brand new apparel collection for 2017, #adidas #originals presents #xbyo, a range for men and women inspired by the essence of 3-stripes sportswear and driven by a trifecta of collaborative mastery.
Driven by a desire to create the comprehensive streetwear wardrobe, #xbyo takes an open-source approach to design to create a simple, timeless range that unites past, present and future. For its inaugural collection, #xbyo looks back to #adidas Originals’ first ever apparel range, distinguished by a signature cross motif taken from the heel-detail of the 1959 #adidas Italia. Cuts for the collection were then devised by renowned pattern maker Satomi Nakamura, bringing a sharpened and refined cut to classic sportswear designs. The final collection is then constructed from an exclusive premium Japanese terry cotton from Yamayo Textiles, continuing a relationship between the factory and #adidas #originals that has endured over half a century.
The final collection is a collection that underscores the foundation of contemporary style, blending minimalist design with the pinnacle of craft and creativity to produce the next generation of wardrobe essentials for men and women. In stores early January 2017.
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