Press release
42KB
november 17, 2016 - Adidas
adidas Originals Reveals ‘KING PUSH’ EQT Photo Project With Pusha T
Portland, Ore. (November 16, 2016) – #adidas Originals pairs famed photographer #arimarcopoulos with international rap star #pushat to create a rare photo project in celebration of the forthcoming #kingpush #eqt grayscale . As part of an on-going collaboration with #adidas Originals, #pushat is profiled in a minimalistic photoshoot personifying a refreshed #eqt silhouette with a pared-down design language. Famed photographer and filmmaker Ari Marcopoulous mixes vintage and modern film development techniques to capture #pushat in a raw aesthetic using a coveted 8x10 analog format.
To commemorate the third installment of the King Push #eqt, Ari Marcopoulus explains his creative process in profiling #pushat;
"I wanted to do something simple and authentic but unique. The process of shooting 8x10 photography is analog. What's great about it is that you become very focused. It's slow as opposed to smaller cameras where you can take many photos and choose later. 8x10 is very much editing on the spot. It forces the subject and photographer to collaborate and seize the moments that are most essential to the story. It really becomes a collaboration between subject and photographer. It takes concentration from both and that often results into an image unlike any other. It's a zen-like experience."
Clean, authentic and thought-provoking, #pushat is featured in the black and white analog shoot wearing a simple white t-shirt, black denim pants and the King Push #eqt shoe. The familiar photographic styling of #arimarcopoulos is evident in the creative direction of photoshoot, noting a signature aesthetic often identified through his unique ability to capture the underbelly of American street culture through an honest lens.
To commemorate the third installment of the King Push #eqt, Ari Marcopoulus explains his creative process in profiling #pushat;
"I wanted to do something simple and authentic but unique. The process of shooting 8x10 photography is analog. What's great about it is that you become very focused. It's slow as opposed to smaller cameras where you can take many photos and choose later. 8x10 is very much editing on the spot. It forces the subject and photographer to collaborate and seize the moments that are most essential to the story. It really becomes a collaboration between subject and photographer. It takes concentration from both and that often results into an image unlike any other. It's a zen-like experience."
Clean, authentic and thought-provoking, #pushat is featured in the black and white analog shoot wearing a simple white t-shirt, black denim pants and the King Push #eqt shoe. The familiar photographic styling of #arimarcopoulos is evident in the creative direction of photoshoot, noting a signature aesthetic often identified through his unique ability to capture the underbelly of American street culture through an honest lens.
A foreshadowing into the upcoming design of the limited-edition #kingpush #eqt grayscale, #pushat defines essentialism in personal style highlighting a simplified wardrobe that is uniquely his own. Stay tuned to @adidasOriginals for more information on the upcoming King Push #eqt.
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