Cookie Consent by Free Privacy Policy website adidas by Stella McCartney Spring Summer 2017 Collection Presentation Event
november 10, 2016 - Adidas

adidas by Stella McCartney Spring Summer 2017 Collection Presentation Event

adidas by #stellamccartney Spring/Summer 2017 global collection reveal
- An immersive, virtual ‘triathlon’ event in Los Angeles hosted by #stellamccartney -Hannah Bronfman, Chelsey Korus and Eniko Mihalik will take part in the digitally-focused event to showcase the performance and style credentials of the collection’s five ranges -Culver City, LA, 2nd November 2016: Set against the vibrant backdrop of Los Angeles, #adidas by #stellamccartney introduces the Spring/Summer 2017 collection via an action-packed, virtual ‘triathlon’ experience hosted by #stellamccartney herself. Joined by renowned DJ Hannah Bronfman, yogi Chelsey Korus and model Eniko Mihalik, attending guests will discover this season’s key designs and technologies. Presenting select highlights, five bespoke and futuristic spaces will become the lively setting to demonstrate each of the ranges – Training, Swim, Cycling, Run and Yoga – in action.
“Every season, we reinforce the style and performance credentials of the #adidas by #stellamccartney collections. For Spring/Summer 2017, we wanted to meet the needs of the multifaceted and fitness-focused women of today, no matter what their choice of exercise. Today you will see the collection and the women that wear them in action.” Says #stellamccartney.
Training ClimaCool Room: Chapter 1The Training room will feature an intense Pound Workout, the world's first cardio jam session inspired by the infectious, energising and sweat-dripping fun of playing the drum. Hannah Bronfman will take part in this session, which represents the ‘warm up’ element of the triathlon journey, while showcasing the credentials of adidas’ cooling and sweat-wicking Clima technologies: ClimaCool, ClimaChill and ClimaLite.
Swim Speed Room: Chapter 2The Swim room is the first of the three triathlon disciplines. Three swimmers will ‘fly’ in the pool to highlight the performance credentials of the range, while an immersive backdrop of digital screens will provide depth and perspective to bring the theme of speed to life.
Cycling Reflectivity Room: Chapter 3A spin session in the dark will take place in the Cycling room to showcase the reflective elements of the collection. Digital screens will present a virtual cycling experience, as if cycling through the streets of downtown L.A by night.
Run Boost Room: Chapter 4Model Eniko Mihalik will take to the treadmill for a choreographed run, as guests are guided along a path to simulate the feeling of adidas’ BOOST technology; thousands of energy capsules that release stored energy with every step.
Yoga Recovery Room: Chapter 5Yogi Chelsey Korus will take part in a Sandbox yoga class, a range of workouts performed on sand and one of the latest total body workouts from L.A. that challenge balance and stabilise muscles to create a lean and strong physique. This session represents the ‘cool down’ session of the triathlon journey to spotlight the importance of recovery, a key focus this season.
Chill & RefuelThe triathlon journey concludes at the Chill & Refuel area, where guests can see the collection up close and in detail, while enjoying vegetarian and nutritious treats.
The    Spring/Summer 2017    collection    will    be    available    from    January 2017    onwards    in    the   flagship #adidas by #stellamccartney store on London’s Fulham Road, Miami’s Lincoln Road and Miami’s Aventura Mall. The collection is also available at #stellamccartney mainline stores and over 788 concessions in #adidas Women’s stores, #adidas Sports Performance, leading e-retailers and sports retailers globally. High-end department stores such as, Lane Crawford, Neiman Marcus, Isetan, Le Printemps, Harrods and Nordstrom, carry the collection. It can also be found online at net-a-porter, www.adidas.com/stella and www.stellamccartney.com.