Press release
3KB
november 04, 2016 - Nike
Jun Takahashi on the philosophy of Gyakusou
For more than six years, #nike and #juntakahashi, founder of apparel brand, Undercover, have partnered to redefine #running wear. Each #nikelab Gyakusou collection builds upon the last, blending leading #nike innovation with Takahashi’s creative and athletic sensibilities. The Holiday 2016 #nikelab Gyakusou collection notably reflects Nike’s approach to transformative design, as select items are designed to reduce distraction by being easily packable.
Here, Takahashi explains the meditative nature of #running and the philosophy of Gyakusou since its inception.
Running is my biggest source of creativity. It makes sense that I create apparel and footwear to support my #running, which I dedicate time to everyday. I don’t know why, but I’ve always had a strong desire to express my feelings through apparel.
Rather than incorporate the meditative idea of #running into Gyakusou, I think about making everyday #running more comfortable. For example, those who like #fashion may feel inspired to run by wearing Gyakusou.
One of the biggest objectives for Gyakusou has been to update the looks of runners by using subtle colors that blend well with the urban atmosphere. I wanted to collaborate with #nike on running-wear to fuse my design aesthetics with Nike’s design functionality and technology.
Since the very beginning, I've made the Gyakusou color palette to blend well with both the urban and natural landscape using neutral colors. I intentionally include earthy colors and the traditional colors of Japan. Only this season have I included contrasting colors in the palette.
The structure of the Gyakusou pockets has been almost the same since the beginning; they are meant to store coins, keys and a mobile phone separately, so they don’t make noise and are easy to find. In this collection, I’ve included a new Quickburst® zipper and removable sleeves for when runners experience changes in the temperature. In partnership with the #nikelab team, I designed a slit for packability, to insert the jacket or sleeves after you take them off.
Gyakusou literally means “running in reverse,” which I actually do in the park. It represents my own punk-inspired rebel spirit. I don’t always have a goal, like a race to train for, but #running has become a steady part of my daily life, just like anyone else.
I just want to keep on #running.
The Holiday 2016 #nikelab Gyakusou is available beginning November 10 on #nike.com/nikelab and at select #nikelab stores.
842813 010 H PREM 63584
3144x3144, 7MB
842813 210 H PREM 63585
3144x3144, 7MB
DSC 0926 63140
5000x3333, 6MB
DSC 1093 63138
5000x3333, 5MB
DSC 1093 63165
3200x2133, 2MB
DSC 1155 63139
5000x3333, 5MB
STO 0278 1560x750 63141
1560x750, 314KB
STO 0278 63142
5000x3337, 4MB
STO 0326 63143
5000x3337, 4MB
STO 0486 63166
3200x2136, 2MB
STO 0922 63144
5000x3337, 5MB
STO 1012 63145
5000x3337, 4MB
STO 1088 63146
5000x3337, 6MB
STO 1094 63147
5000x3337, 12MB
STO 9130 63149
5000x3337, 5MB
STO 9983 63148
5000x3337, 4MB
Related news |
||
|
|
|
september 16, 2019
|
november 26, 2018
|
february 27, 2018
|
|
If one considers #gyakusou a club — the #gyakusou International Running Association (GIRA) — its constituents are those who value ... |
Since 2014, Errolson Hugh has teamed with #nike to create ACG collections that meld studies in athletic motion with garments deliv... |
NikeLab’s spring collection delivers performance, training and lifestyle apparel with an eye to updating classics.More information... |
Download all 
You might be interested in |
||
|
|
|
august 25, 2017
|
july 17, 2017
|
july 12, 2017
|
|
For Fall 2017, #nikelab has released four graphic Essentials T-shirts, each nodding to the company's deep history of design and in... |
Today, #nike celebrates Roger Federer’s win in SW19. With the victory, his 19th slam overall and eighth title in London, he is the... |
Somewhere between blue and violet lies the distinctly rich color, indigo. Named after the indigo plant, it’s been in use since the... |
Italian 
Download all 
Share
Share via mail 
Automotive
Sport
Events
Art&Culture
Design
Fashion&Beauty
Food&Hospitality
Technology
Nautica
Racing
Excellence
Corporate
OffBeat
Green
Gift
Pop
Heritage
Entertainment
Health & Wellness