FILA Japan Opens "Ground Project Tokyo-Harajuku" Pop-Up Shops
During the month of October, #fila#japan opened three simultaneous pop-up shops, called the "Ground Project Tokyo-Harajuku." The shops launched at Harajuku, which marks the center of Japan's street culture. Each location highlighted specific #fila collections such as the #fila Black Line and the #fila Heritage Collection, while celebrating the brand through a creative atmosphere. From October 20 - 30, the shops at the IKA-YA and 4MG pop-up locations also featured products from the #fila Museum in Biella, Italy. Among the iconic pieces on display were polo shirts and track jackets as worn by #fila tennis legends of the 1970's like Bjorn Borg. Also on display were 10 pairs of the #fila Original Tennis shoes, an iconic footwear style that further speaks to the history of the brand.