Press release
185KB
august 23, 2016 - Adidas
adidas Originals Unveils New Flagship Store in New York City
Today, #adidas Originals has opened the doors to its new 2540 ft2 U.S. flagship store on Spring Street in #newyork City.
The #adidas Originals store was unveiled last night during a VIP celebration hosted by #newyork City native Joey Bada$$ and members of the Pro Era Collective including; Kirk Knight, CJ Fly, and Nyck Caution. The Pro Era Collective partnered with #adidas Originals to perform during a finale #event at the now closed Wooster Street location, while unveiling the newest flagship store on Spring Street.
The store opening signals the brand’s long-standing commitment to the SoHo area and mission to build retail hubs where customers experience the brand in unprecedented ways from a localized point-of-view.
The interior design of the #adidas Originals flagship store combines architectural details inspired by #newyork City’s raw aesthetics mixed with locally sourced artwork to fill the space. The walls have been stripped away to expose the original brick and bones of the building, reclaimed objects are used throughout the sales floor, while steel columns are used to zone the space. A dwell space using a simplified archetype of the #newyork City stoop is erected on the retail floor. Listening stations are anchored on either side of this seating area, creating a space for intimate interaction with customers and creators alike.
In addition to showcasing the very best product #adidas Originals has to offer at street level, the 592 ft2 basement - which has been repurposed as an activation space - will help play an important role in connecting and celebrating the #newyork street culture that embodies the #adidas Originals brand ethos.
The opening of the #adidas Originals flagship store in the U.S. follows other global city openings in Mexico City and Tokyo.
The #adidas Originals Flagship Store is located at 115 Spring Street, in the SoHo neighborhood of Manhattan. Hours of operation: Monday- Saturday 10 a.m.-8 p.m. EST, Sundays 10 a.m.- 7 p.m. EST.
The #adidas Originals store was unveiled last night during a VIP celebration hosted by #newyork City native Joey Bada$$ and members of the Pro Era Collective including; Kirk Knight, CJ Fly, and Nyck Caution. The Pro Era Collective partnered with #adidas Originals to perform during a finale #event at the now closed Wooster Street location, while unveiling the newest flagship store on Spring Street.
The store opening signals the brand’s long-standing commitment to the SoHo area and mission to build retail hubs where customers experience the brand in unprecedented ways from a localized point-of-view.
The interior design of the #adidas Originals flagship store combines architectural details inspired by #newyork City’s raw aesthetics mixed with locally sourced artwork to fill the space. The walls have been stripped away to expose the original brick and bones of the building, reclaimed objects are used throughout the sales floor, while steel columns are used to zone the space. A dwell space using a simplified archetype of the #newyork City stoop is erected on the retail floor. Listening stations are anchored on either side of this seating area, creating a space for intimate interaction with customers and creators alike.
In addition to showcasing the very best product #adidas Originals has to offer at street level, the 592 ft2 basement - which has been repurposed as an activation space - will help play an important role in connecting and celebrating the #newyork street culture that embodies the #adidas Originals brand ethos.
The opening of the #adidas Originals flagship store in the U.S. follows other global city openings in Mexico City and Tokyo.
The #adidas Originals Flagship Store is located at 115 Spring Street, in the SoHo neighborhood of Manhattan. Hours of operation: Monday- Saturday 10 a.m.-8 p.m. EST, Sundays 10 a.m.- 7 p.m. EST.
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