Press release
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april 28, 2016 - Adidas
adidas Originals Releases the ‘EQT Oddity Luxe Pack’
adidas #originals unveils the 'EQT Oddity Luxe Pack' – a continuation story around the Oddity design concept revealed in previous years. The #adidas Oddity heritage has become a highly-anticipated design concept, hacking traditional design principles through unexpected material and color mash-ups on classic silhouettes. The concept was born out of the development of first-round product samples using scrap materials produced in #adidas factories, often featuring different colors and textures. The 2016 'EQT Oddity Luxe Pack' is a refreshed luxe spin on the Oddity design concept, featuring a neutral color palette and a mash-up of premium leather textures. The 'EQT Oddity Luxe Pack' is comprised of both a #eqt Running Support 93' for men and a #eqt Racing shoe for women.
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